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Eighth Annual Kellogg Marketing Leadership Summit

Given the rapid pace of change in marketing, the job you are doing, the strategies you are executing and the way your organization is structured will be different very soon. Today, success means a permanent state of transformation. 

On October 3-4, Egon Zehnder, in collaboration with Kellogg School of Management and McKinsey & Company, convened senior marketing leaders for a dialogue on: Transformation: For Your Organization & For Yourself.

The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. We are a network of senior marketing leaders collaboratively working to advance the practice of marketing.

We explore the emerging opportunities and obstacles in marketing through research briefs, illustrative case studies from c-suite leaders, panels and participatory sessions. This year’s executives leading discussions join us from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod. 
 

Kellogg Marketing Leadership Thought Leadership

Transformation At The Kellogg Marketing Leadership Summit

Transformation At The Kellogg Marketing Leadership Summit

In her latest Forbes CMO Summit article, Kristi Maynor shares stories of personal transformation, business transformation and the cultural shift towards rewarding risk discussed at the 2018 Kellogg Marketing Leadership Summit.

Interview with President, KFC United States

Interview with President, KFC United States

Egon Zehnder's Kristi Maynor spoke with KFC U.S. President Kevin Hochman at the 2018 Kellogg Marketing Leadership Summit.

Interview with Chief Marketing Officer, AR/VR, Facebook

Interview with Chief Marketing Officer, AR/VR, Facebook

Egon Zehnder's Sarah Van Dyck spoke with the CMO of AR/VR and Facebook, Rebecca Van Dyck, at the 2018 Kellogg Marketing Leadership Summit.

Egon Zehnder at the 2018 Kellogg Marketing Leadership Summit

Egon Zehnder at the 2018 Kellogg Marketing Leadership Summit

As CMOs continue to face obstacles in the dynamic business world, it’s important to remember the primary takeaways, gleaned while surrounded by peers who have faced or are facing similar situations, from the 2018 Marketing Leadership Summit.

Interview with Kellogg Professor Jim Stengel

Interview with Kellogg Professor Jim Stengel

Egon Zehnder's Kristi Maynor spoke with former CMO of Procter & Gamble and current Kellogg professor Jim Stengel at the 2018 Kellogg Marketing Leadership Summit.

Interview with General Manager, U.S. Chromebooks

Interview with General Manager, U.S. Chromebooks

Egon Zehnder's Cynthia Soledad spoke with the General Manager of U.S. Chromebooks Zena Arnold at the 2018 Kellogg Marketing Summit.

Interview with Chief Marketing Officer, Clorox

Interview with Chief Marketing Officer, Clorox

Egon Zehnder's Sarah Van Dyck spoke with Clorox CMO Eric Reynolds at the 2018 Kellogg Marketing Leadership Summit.

Interview with SVP Strategic Marketing, Coca-Cola

Interview with SVP Strategic Marketing, Coca-Cola

Egon Zehnder's Amanda Roberts spoke with The Coca-Cola Company's SVP Strategic Marketing Geoff Cottrill at the 2018 Kellogg Marketing Leadership Summit.

Interview with Kellogg's Greg Carpenter

Interview with Kellogg's Greg Carpenter

Egon Zehnder's Cynthia Soledad spoke with Greg Carpenter from the Kellogg School of Management at the 2018 Kellogg Marketing Leadership Summit.

Interview with Chief Marketing Officer, GoFundMe

Interview with Chief Marketing Officer, GoFundMe

Egon Zehnder's Kristi Maynor spoke with GoFundMe's CMO Raquel Rozas at the 2018 Kellogg Marketing Leadership Summit.

Interview with Chief Marketing Officer, Peapod

Interview with Chief Marketing Officer, Peapod

Egon Zehnder's Amanda Roberts spoke with the CMO of Peapod Carrie Bienkowski at the 2018 Kellogg Marketing Leadership Summit.

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