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Tenth Annual Kellogg Marketing Leadership Summit
A New Brand Framework Built on Social Action

Summary of two discussions Egon Zehnder hosted at the Summit

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

For brands, this translates to being of service — to your employees, customers and communities — and taking social action. As Jim Stengel, Senior Fellow and Adjunct Professor, Kellogg School of Management, put it, “This is the new brand framework.”

These ideas especially ring true during a time of crisis. The actions leaders take now will reveal what your brand truly stands for. Your customers will remember. The executive speakers were optimistic and advised companies to focus on what’s possible, not what’s broken.

Egon Zehnder hosted two sessions, including a panel moderated by Cynthia Soledad, Global Co-Leader of our Diversity, Equity and Inclusion Practice, about how companies can live up to their D&I commitments through their brands. We also hosted a conversation on leadership with Chris Kempczinski, President & CEO, McDonald’s.


 

Video Interviews

The Intersection of Business and Purpose

The Intersection of Business and Purpose

Sarah Van Dyke spoke with Vince Hudson, SVP Global Brand Strategy and Marketing Operations, American Express about the intersection of business and purpose, and… Read more

Yes, Marketing is A Revenue Engine

Yes, Marketing is A Revenue Engine

In a year of transformation, Tiffen Dano-Kwan of Dropbox, describes why marketing leaders need to think about their function as a revenue engine. Read more

The Power of Creativity to Solve Business Problems

The Power of Creativity to Solve Business Problems

Kristi Maynor spoke with George Felix, Chief Marketing Officer of Pizza Hut, about his experience leading a brand through a crisis and what it… Read more

Marketers, Be Bold With Your Brand

Marketers, Be Bold With Your Brand

Kristi Maynor spoke with Ann Mukherjee, CEO Pernod Ricard North America, on marketing’s responsibility to be bold, what the future of marketing looks like,… Read more

Brand Purpose Is Your Guide Through Crisis

Brand Purpose Is Your Guide Through Crisis

General Mills’ Brad Hiranaga shares how their brand purpose guides them through the COVID-19 pandemic. Read more

The Power of Marketing for Diversity, Equity & Inclusion

The Power of Marketing for Diversity, Equity & Inclusion

P&G’s Fama Francisco talks about the importance of uncovering uncomfortable truths to create compelling campaigns and to make progress in diversity, equity and inclusion. Read more

Why Marketing Must Be At the Center of Societal Impact

Why Marketing Must Be At the Center of Societal Impact

Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can… Read more

How COVID-19 Has Made People More Authentic

How COVID-19 Has Made People More Authentic

Jason Hecker spoke with Aetna CMO Gannon Jones, where they discussed the power of data to understand your customer and the impact of COVID-19… Read more

Business Unusual: Marketing Accelerated

Market-Morphosis: How the Landscape has Changed

Market-Morphosis: How the Landscape has Changed

Marketing Officers

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come. Read more

New Marketing for the New Normal

New Marketing for the New Normal

Marketing Officers

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique… Read more

Big “M” Marketing Just Got Bigger

Big “M” Marketing Just Got Bigger

Marketing Officers

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing… Read more

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