Summary of two discussions Egon Zehnder hosted at the Summit
The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.
For brands, this translates to being of service — to your employees, customers and communities — and taking social action. As Jim Stengel, Senior Fellow and Adjunct Professor, Kellogg School of Management, put it, “This is the new brand framework.”
These ideas especially ring true during a time of crisis. The actions leaders take now will reveal what your brand truly stands for. Your customers will remember. The executive speakers were optimistic and advised companies to focus on what’s possible, not what’s broken.
Egon Zehnder hosted two sessions, including a panel moderated by Cynthia Soledad, Global Co-Leader of our Diversity, Equity and Inclusion Practice, about how companies can live up to their D&I commitments through their brands. We also hosted a conversation on leadership with Chris Kempczinski, President & CEO, McDonald’s.