Insight Articles related to Marketing and Sales

Companies are facing uncertainty and change, but Chief Revenue Officers (CROs) can help create stability and navigate their organizations through tough times. Based on their work with CROs, Mayuri Patel and Dan Petrossi have identified five essential leadership behaviors, including increasing communication, leveraging data for insights, and evaluating and evolving the sales team culture. By adopting these behaviors, CROs can build resilience and thrive in an economy with ups and downs.

The fixed category lines that once defined the beauty executive are now more fluid than ever. Beauty is now a melting pot of talent, with professionals coming from other sectors and offering fresh perspectives and innovative ideas to the industry. This new era highlights endless possibilities for creativity and growth.

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers at a time when the business world was slowly progressing on DE&I issues.

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from. His hallmark ability to disrupt whatever industry is borne of a thirst to disrupt himself along the way.

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and shocked exclamations. After all, who would walk away from a position that so many would love to attain?

You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a simple one: What do you want to do with your professional life?

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success.

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content focused on humanity, empathy and resilience, underpinned by diversity and inclusion.

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing function?