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Erik Seiling

Based in Dubai, Erik Seiling leads Egon Zehnder’s Automotive Practice in the Middle East. He is passionate about leveraging his decades of broad international management experience to help clients identify and develop the right candidates for key positions.

Great leadership is what makes the difference in every organization. I’m passionate about helping people make the right career choices and fulfill their potential to become truly great leaders.

Before joining Egon Zehnder, Erik built the global sales and distribution network of Automobili Pininfarina, a new luxury electric vehicle manufacturer based in Munich, as its Director of Retail & Channel Development. That was preceded by overall responsibility for MINI sales in the eastern U.S. for BMW North America. Earlier, Erik spent a number of years with AUDI AG, holding various sales and dealer development roles for international markets. As the Director of Dealer Development at Audi Middle East, he ran the Audi Management Academy program before serving as a Regional Director at AUDI AG with market responsibility for Northern Europe.

Erik earned a Master’s degree in International Business from Maastricht University in the Netherlands. Outside work, he loves traveling with his wife and young son, taking his 1960s vintage car on tours, and challenging himself with activities like heliskiing, diving with bull sharks, and bungee jumping.

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