Catherine Hongxia Zhu

Hong Kong

consultant name

Catherine Hongxia Zhu Egon Zehnder, Hong Kong


Catherine Zhu co-leads Egon Zehnder's Greater China practice and is Managing Partner of the Firm’s Hong Kong office. Catherine partners with multinationals, entrepreneurs and Asian families on their most eminent CEO appointments, leadership succession, and board governance requirements. As Head of the Technology Practice for Greater China, Catherine leads several technology and digital relationships, in support of the global expansion of Chinese enterprises.


Prior to joining Egon Zehnder, Catherine was Managing Director, Global Client Management, at EDS Electronic Data Systems Asia Pacific. Her earlier management career included leadership roles with Motorola, Nortel, and Yum Brands!

Catherine holds an MBA from the University of Toronto in Canada and a BA from Zhejiang University, China. She is a founding member of the 30% Club in Hong Kong, which strives for better gender balance at executive and board levels. Catherine is a board director of Save the Children Hong Kong.

News and Publications

Teaser - Column South China Morning Post, Catherine Zhu

Catherine Zhu's columns in the South China Morning Post

Catherine Zhu, Managing Partner of Egon Zehnder in Hong Kong, writes a monthly column in the careers section of the South China Morning Post, the city’s leading newspaper.

South China Morning Post – Two-Pizza Rule Helps Companies to Start-Up or Scale Up

Big businesses are often slow to adapt and innovate, while start-ups struggle to build teams and systems to scale up their businesses. How can firms break this mould? By learning from one another, writes Egon Zehnder’s Catherine Zhu in the Career Doctors section of the South China Morning Post.

“If I Have to Give You One Piece of Advice, It Is to Be Yourself and Accept Who You Are; Never Complain and Never Compare.”

An interview with Hera Siu, COO, Greater China, of Cisco Systems, and her daughter Esther Kwok, senior associate of Vega Proprietary Holdings, in a conversation about the next generation of female leadership

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

Egon Zehnder’s Catherine Zhu as panelist at FT NED event “Bridging the Diversity Gap in a New Era”, Hong Kong

To mark International Women’s Day, Catherine Zhu, co-leader of Egon Zehnder’s Greater China Practice, will participate in an exclusive panel discussion organized by the Financial Times.

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“When you care about our world you simply have to manage better”

If you’ve purchased a premium cotton shirt from the likes of Ralph Lauren, Hugo Boss, Tommy Hilfiger or one of many other well-known designers, chances are it was manufactured by the Hong Kong-based Esquel Group.

Financial Times – Catherine Hongxia Zhu – Succession: Best Practices for Chinese Family Businesses

As China’s first generation of family entrepreneurs grows older, an increasing number of businesses are facing the thorny succession issue, reports the Financial Times’

Mobile Devices and Apps Practice Profile

Mobile Devices & Apps – a vast ecosystem connected by the wireless transmission of data, providing end users internet enabled applications and access to the worldwide web – is a singularly dynamic global technology segment.

Unlocking Leadership Potential in Emerging Markets

Egon Zehnder CEO Rajeev Vasudeva recently hosted a dinner for board members, CEOs and chief human resources officers whose operations in China and India give them a strong interest in developing local leaders in these emerging markets. The lively discussion generated the following observations.

Great Expectations – How the Cultural Shift toward Deeper Diversity Can Succeed

In today’s broader understanding, true diversity is a diversity of perspective, and inclusion is what puts diverse perspectives to work in everything from making better decisions to tapping into diverse markets to fostering innovation.

Wooing Generation Y

How to attract, nurture, and retain this confident and demanding new generation of talent — by Bill King, Magnus Graf Lambsdorff and Catherine Hongxia Zhu, Egon Zehnder International.

Leading in the Connected Age

Technological transformation continues to unfold at a relentless pace. To effectively adapt to this new era, companies must recruit and develop a different kind of leadership talent. This is a big ask, because demand for leaders with deep technological acumen far outstrips supply.

consultant name

Catherine Hongxia Zhu Egon Zehnder, Hong Kong