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Alex Lee


+852 2918 7633


Alex Lee, based in Hong Kong, is an active member of Egon Zehnder’s Consumer Practice in Greater China. Alex is a respected advisor to the heads of midsized and large, new and well-established, multinational and homegrown B2B and B2C companies across the travel and hospitality, retail, consumer products, services, and consumer technology industries. He draws on his deep digital experience to help them succeed in the new and digital economy by engineering culture shifts and introducing innovations to their organizations.

I’m keen to make our world a better place by finding and developing exceptional leaders. This job gives me great inspiration and a huge sense of purpose.

Prior to joining Egon Zehnder, Alex held the post of Chief Marketing Officer at ATV Digital Media Ltd in Hong Kong. Before that he served as the CEO of Leo Burnett Ltd. Earlier in his career, Alex held various director roles at Ogilvy & Mather in Hong Kong, Shanghai and Kuala Lumpur.

Alex earned a Bachelor of Commerce degree in marketing and management and then a Postgraduate Diploma in marketing (with Distinction) from Curtin University of Technology in Australia. He is a member of the Interactive Advertising Bureau Hong Kong powered by HKDMA (HK Digital Marketing Association). When not working, Alex enjoys sampling good food and wine from around the globe, sparring with his Muaythai coach, and cheering on the Arsenal Football Club.

李础强 (Alex Lee) 常驻香港,他是亿康先达大中华区咨询团队的活跃成员。 对于旅游与酒店、零售、消费品、服务、消费科技行业的大中型企业、传统或新创企业、跨国及本土商对商(B2B)/商对客(B2C)企业领导人,李础强都是广受敬重的专业顾问。 他充分发挥其深厚的数字化业务经验,为客户推动文化转型和引入组织创新,从而帮助客户在新型数字化经济下取得成功。


加入亿康先达之前,李础强曾在亚洲电视数码传媒有限公司担任首席营销官。 此前,他曾任李奥贝纳CEO。 职业早年,他曾在奥美香港、上海和吉隆坡分公司历任各项总监职务。

李础强在澳大利亚科廷大学获营销与管理专业商学士、及营销学研究生文凭(优等生)。 他也是香港数码营销协会(HKDMA)成员。 闲暇时,李础强喜欢品尝环球美食与美酒、和泰拳教练切磋拳术、并为阿森纳足球俱乐部喝彩。

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