The Chief Marketing Officer is the fastest-changing and most unique role in the C-suite. CMOs are the nexus between organizations and customers at a time when virtually every industry — from consumer to tech to health care and industrial — is becoming customer-centric and the velocity of change continues to accelerate. The CMO leads brand dialogue and inspires internal and external clients while also driving the increasingly important discipline of performance marketing. He or she must also address nearly any commercial challenge, including digital and data disruption, sales, innovation, and the creation of entirely new customer experiences, while also serving as the primary conduit to customers demanding new methods of engagement. To be successful, today’s CMO must excel in cross-functional partnerships and understand the entire value chain of the business. It is an entirely new leadership role.
At Egon Zehnder, our Chief Marketing Officers Practice consultants have previously worked at the world’s leading marketing companies and the most innovative startups. We are active leaders in our Digital Practice, helping enterprises design agile marketing organizations aligned with their strategic goals. Our ability to assess and quantify an executive’s potential, in addition to past experiences and competencies, ensures that we help you identify the marketing leader best prepared to meet tomorrow’s challenges. And with our global reach and “One Firm” approach, we are able to draw on our network to recruit dynamic marketing leaders who can help the CEO and the rest of the C-suite navigate a world that revolves around the customer more than ever before.
We look forward to partnering with you to build your industry-leading marketing team.
