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Marketing Officers

The Chief Marketing Officer is the fastest-changing and most unique role in the C-suite. CMOs are the nexus between organizations and customers at a time when virtually every industry — from consumer to tech to health care and industrial — is becoming customer-centric and the velocity of change continues to accelerate. The CMO leads brand dialogue and inspires internal and external clients while also driving the increasingly important discipline of performance marketing. He or she must also address nearly any commercial challenge, including digital and data disruption, sales, innovation, and the creation of entirely new customer experiences, while also serving as the primary conduit to customers demanding new methods of engagement. To be successful, today’s CMO must excel in cross-functional partnerships and understand the entire value chain of the business. It is an entirely new leadership role.

At Egon Zehnder, our Chief Marketing Officers Practice consultants have previously worked at the world’s leading marketing companies and the most innovative startups. We are active leaders in our Digital Practice, helping enterprises design agile marketing organizations aligned with their strategic goals. Our ability to assess and quantify an executive’s potential, in addition to past experiences and competencies, ensures that we help you identify the marketing leader best prepared to meet tomorrow’s challenges. And with our global reach and “One Firm” approach, we are able to draw on our network to recruit dynamic marketing leaders who can help the CEO and the rest of the C-suite navigate a world that revolves around the customer more than ever before.

We look forward to partnering with you to build your industry-leading marketing team.


Marketing Officers Consultants

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker leads Egon Zehnder’s Global Chief Marketing and Growth Officers Practice and is a leader of the company’s Food Segment. Read more

Anja Herrmann

Anja Herrmann

New York

Anja Herrmann leads the firm’s US Retail, Apparel & Luxury Practice and is a core member of the Consumer and Digital practices. Read more

Dani Aaron

Dani Aaron

New York

Dani Aaron, based in New York, is active in Egon Zehnder’s Consumer, Technology, and Communications practices. She is a valued advisor to clients… Read more

Pree Rao

Pree Rao

New York

Preetam (Pree) Rao co-leads Egon Zehnder’s Global Marketing and Sales practice with a focus on helping CEOs and their teams drive topline… Read more

Steve Selwood

Steve Selwood

New York

Stephen Selwood, based in New York, is a core member of Egon Zehnder’s Consumer and Financial Services Practices. He is a trusted advisor to large… Read more

Zachary Pomerantz

Zachary Pomerantz

New York

Zach Pomerantz is in Egon Zehnder’s Global Services Practice, focusing on Real Estate, Travel & Hospitality, & Sustainability. Read more

Ashley Harding

Ashley Harding

New York

Based in New York, Ashley Harding is active in Egon Zehnder’s Consumer and Chief Marketing Officer practices. Read more

Ari Roitman

Ari Roitman

New York

Ari Roitman, based in New York, is active in Egon Zehnder’s Sports, Consumer and CMO practices. Read more

Mark Stuart-Smith

Mark Stuart-Smith

Boston

Based in Boston and St. Louis, Mark Stuart-Smith is active in Egon Zehnder’s Consumer and Leadership Advisory practices. Mark focuses on CEO… Read more

Dan Petrossi

Dan Petrossi

Boston

Dan Petrossi, based in Boston, leads the firm’s Commercial Officer practice and is active across Egon Zehnder’s Technology & Communications, Software… Read more

Martha Williams

Martha Williams

Boston

Martha Williams, based in Boston, advises companies in the retail, digital and consumer sectors. She is a valued partner to leading national and… Read more

Leticia McDonald

Leticia McDonald

Atlanta

Based in Atlanta, Leticia McDonald is an active member of Egon Zehnder’s Travel & Hospitality, Marketing Officers, and Media, Entertainment & Sports… Read more

Michaëlle Gocko

Michaëlle Gocko

Atlanta

Based in Atlanta, Michaëlle Gocko is active across Egon Zehnder’s Industrial, Technology & Communications and Diversity, Equity and Inclusion… Read more

Kristen Burke

Kristen Burke

Atlanta

Kristen Burke, based in Atlanta, is active in Egon Zehnder’s Consumer, Digital, and Technology practices. Read more

Angus Finlay

Angus Finlay

Chicago

Angus (Rory) Finlay, based in Chicago, leads Egon Zehnder’s global Consumer Practice. In these times of dynamic industry change and disruption… Read more

Michael Sheehy

Michael Sheehy

Chicago

Mike Sheehy, based in Chicago, is active in Egon Zehnder’s global Health Practice, partnering with clients across the healthcare spectrum to help them… Read more


Thought Leadership | Marketing Officers

Read more insights
Embracing Identity: Insights from LGBTQ+ CMOs

Embracing Identity: Insights from LGBTQ+ CMOs

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers… Read more

Big to Small: CMOs Share Their Journeys

Big to Small: CMOs Share Their Journeys

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and… Read more

Marketers: Dare to Dream and Disrupt Yourself

Marketers: Dare to Dream and Disrupt Yourself

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from.… Read more

You're a Marketer. So Why Isn't Your Own Brand Distinctive?

You're a Marketer. So Why Isn't Your Own Brand Distinctive?

You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a… Read more

AdAge — How to Ensure a CMO Hire Will Be a Good Fit For the C-Suite

AdAge — How to Ensure a CMO Hire Will Be a Good Fit For the C-Suite

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success. Read more

CMO: Future Chief Experience Officer?

CMO: Future Chief Experience Officer?

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other… Read more

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

2020 Kellogg Marketing Leadership Summit: A New Brand Framework Built on Social Action

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content… Read more

Big “M” Marketing Just Got Bigger

Big “M” Marketing Just Got Bigger

If markets are transformed and the marketing function is evolving at an accelerated rate, who can you rely on to lead a re-imagined marketing… Read more

New Marketing for the New Normal

New Marketing for the New Normal

Changing market dynamics are driving shifts in the marketing function. The pandemic has accelerated those trends, and in many cases, left its own unique… Read more

Market-Morphosis: How the Landscape has Changed

Market-Morphosis: How the Landscape has Changed

The marketing landscape is not going back to “normal.” It has been transformed by the COVID-19 pandemic. And more change is yet to come. Read more

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and Optimism: The Mission for Brand Marketers in a Time of Crisis

Purpose and optimism are important messages to communicate especially in a crisis. Twelve Chief Marketers discuss how to adjust plans to keep their brands… Read more

Driving Innovation and Disruption Among Consumer Brands Today

Driving Innovation and Disruption Among Consumer Brands Today

What are the talent and leadership implications that CEOs are contending with as they evolve and disrupt innovation within the consumer space? Read more

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