Thought Leadership | Marketing and Sales

Explore the lessons which B2B leaders and CMOs can derive from their B2C counterparts in the dynamic landscape of B2B companies.

Our insights with Israeli firms show three key areas for startup success: IPO-ready board, global executive attraction, and culture for expansion.

AI could prove to be an invaluable tool in leading a paradigm shift in the customer experience. This would be a major relief for many CMOs.

Based on our work with CROs, we’ve identified five essential leadership behaviors for surviving—and thriving—when you are planning for the worst.

Beauty marketers have always been on the edge of innovation, setting trends and pushing boundaries. As the sector evolves, so does the CMO's role.

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers at a time when the business world was slowly progressing on DE&I issues.

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and shocked exclamations. After all, who would walk away from a position that so many would love to attain?

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from. His hallmark ability to disrupt whatever industry is borne of a thirst to disrupt himself along the way.

You're a marketer. So why isn't your own brand distinctive? The first question to start with when thinking about your own brand is a simple one: What do you want to do with your professional life?

Jason Hecker, head of the global CMO practice group at Egon Zehnder, was featured in AdAge discussing the traits necessary for a CMO's success.

Six marketing executives from the French gaming ecosystem share key marketing trends that are driving growth and how they can inspire CMOs from other industries.

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before.