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Brand Purpose as a Pillar for Growth

Brand Purpose as a Pillar for Growth

At the 2019 Kellogg Marketing Leadership Summit Jay Sethi, CMO of Diageo Beer Company and Smirnoff, sat down with Egon Zehnder's Sarah Van Dyck to discuss brand purpose and how Smirnoff leverages it as a pillar for growth.

Watch the eight interviews of marketing leaders from Intuit, Kellogg, IHG, and more.

Published 7 January 2020

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