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Egon Zehnder’s Gizem Weggemans Discusses Leadership in Communications
The evolving role of corporate affairs officers and the critical importance of corporate reputation were two of the key themes explored by Gizem Weggemans, Egon Zehnder’s Global Communications and Public Affairs Officers Practice leader, at the 10th European Communication Summit. Up to 25 percent of a company’s market value can be directly attributed to the company’s strength of reputation. Who is tasked with developing and maintaining corporate reputation? According to Weggemans, this is the responsibility of the corporate affairs director, whose role has shifted significantly from spokesperson to the key senior leader who actively manages the two-way dialogue between the company and its eco-system. In today’s environment, the corporate affairs director needs to be a part of every major business decision.