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Anna Auerbach

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+1 972 728 5988

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Anna Auerbach, based in New York, is a core member of Egon Zehnder’s Technology and Digital practice. Anna is an experienced advisor, founder, and operator. She has a particular focus on the intersection of product, technology and marketing for high-growth companies, and an emphasis on CEO succession and board development in the context of the sponsor-backed journey. Anna currently co-leads the Chief Product Officers practice and the PE-Tech segment.

I’m excited about helping companies find tomorrow’s leaders. Every company’s success, culture and competitiveness are determined more than anything else by its leadership.

Prior to joining Egon Zehnder, Anna was the Cofounder and CEO of Werk, which pioneered SaaS analytics for people policies and benefits. Werk’s software and data insights were featured in HBR, Fast Company, WSJ, Bloomberg, and other publications. She began her career at McKinsey & Co., where she focused on strategy and organization design engagement with technology, media and telecommunications companies. She then worked at two specialty consulting firms, leading one as the Chief Operating Officer.

Anna earned a BA in economics and psychology from Brandeis University and an MBA from Harvard Business School.

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Thought Leadership

Thought Leadership by Anna Auerbach

How AI Is Redefining the Product Manager's Role

How AI Is Redefining the Product Manager's Role

There’s an upgrade underway in the Product function that integrates AI into product management processes. In this article, we examine what this means for… Read more

Book Excerpt - Smart Startups: What Every Entrepreneur Needs to Know

Book Excerpt - Smart Startups: What Every Entrepreneur Needs to Know

Werk's co-founder and Egon Zehnder consultant Anna Auerbach shares insights for success and pitfalls essential for aspiring entrepreneurs. Read more

Product Leaders Can Make Great CEOs

Product Leaders Can Make Great CEOs

Discover how Product leaders are increasingly ascending to CEO positions, with 83% aspiring to become CEOs, according to a recent study by Egon Zehnder… Read more

CPO to Board Member: How to make the transition and make an impact

CPO to Board Member: How to make the transition and make an impact

In recent years, we’ve seen a rising demand for a broader range of functional leaders on boards, including product leaders who can bring a… Read more

CEO Insights — Volume 37: Expanding Pathways to CEO Leadership - The Emergence of Product Leaders

CEO Insights — Volume 37: Expanding Pathways to CEO Leadership - The Emergence of Product Leaders

Increasingly we have seen several Product leaders becoming CEOs. Leaders holding that magic mix of advanced technology experience and knowledge with an agile and… Read more

Hiring Right: A Guide for Founders and High-Growth Companies

Hiring Right: A Guide for Founders and High-Growth Companies

Having the right people in key positions can make or break a startup or any fast-growing company. So, how can a founder hire well? Read more

Adding

Adding "First" to Digital

Lucinda Newcomb talks about the legacy of the pandemic for product and the future of the digital-first consumer experience. Read more

Driving Digital in Media

Driving Digital in Media

Julia Beizer, Chief Digital Officer for Bloomberg Media, spoke with us about where she sees product and product leaders moving in the digital future. Read more

From ‘Mini CEOs’ to Teammates

From ‘Mini CEOs’ to Teammates

What is happening in the Product Leader space? We asked Raza Haider, the newly appointed CPO for Bose, about his journey to product leadership… Read more

The Path to Product

The Path to Product

Mads Johnsen is the Chief Product Officer at Calm, where he leads product and growth teams. He took the role in 2021 after stints… Read more

Product Management: Going from Good to Great

Product Management: Going from Good to Great

At the Product Management Festival, we talked about the changes and opportunities facing product managers. If you’re a product manager, how can you go… Read more

It’s a New Year: Time to Tune Up the Product Function

It’s a New Year: Time to Tune Up the Product Function

Product is often at the core of how to best align the organization as product sits at the intersection of what’s possible and what… Read more

In Conversation with Elizabeth Ames, CEO of Women In Product

In Conversation with Elizabeth Ames, CEO of Women In Product

Women are still deeply under-represented in Product leadership. We sat down with Women In Product’s CEO, Elizabeth Ames, to discuss the issues facing women… Read more

Why Product Officer Searches Go Wrong

Why Product Officer Searches Go Wrong

The search for the right Chief Product Officer is rarely straightforward. Often there is an understanding gap between the practitioners of the function and… Read more

Product Leader Confidential

Product Leader Confidential

We gathered a dozen women in Product to hear their take on how the function operates, what they see as their roles and what… Read more

The New Pipeline: CPO to CEO

The New Pipeline: CPO to CEO

Where will the next generation of CEOs come from? Your mind may go to the more traditional pathways of COOs and CFOs, but what… Read more

HR in Time of Crisis: A Catalyst for Change

HR in Time of Crisis: A Catalyst for Change

The pandemic and the social context of Black Lives Matter has created a new set of challenges and opportunities for the People function. Read more

Move Over, Customer Experience

Move Over, Customer Experience

We’re in a new era. Our leaders must think beyond customer experience and focus on total Human Experience, which takes into account both employees… Read more

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