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Sara Najafi

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+46 10 214 58 09

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Based in Stockholm, Sara Najafi is active in Egon Zehnder’s Technology & Communications Practice. She is a valued advisor to clients, leveraging her entrepreneurial sharp mind, and deep industry expertise across digital, software, IT systems & services and online commerce to help companies and their leaders succeed in the digital era. As a result of her entrepreneurial background, she is experienced in working with growth companies, including PE/VC-backed scale-ups, helping them set-up the team for the next chapters of growth.

Having worked with tech and digital throughout my career, I’ve seen the immense impact it has on modern businesses. My mission is to drive companies’ future success by cultivating a digital mindset in their leadership teams.

Prior to joining Egon Zehnder, Sara held several leadership positions with Equinor, PwC and Accenture. In addition, she has co-founded several businesses such as a digital advisory firm and Skipperi, a fast-growing boating as a service platform.

Sara holds a MSc in IT from the Royal Institute of Technology, a BA in business administration from Stockholm University, and an Executive MBA from the Edinburgh Business School. When not working, she spends time with her husband and two daughters, skiing and hiking.

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Thought Leadership

Thought Leadership by Sara Najafi

Treading Unfamiliar Paths in Product

Treading Unfamiliar Paths in Product

Kjersti Thorneus shares her journey into Product, outlines her outlook on the evolving responsibilities of the role, and emphasizes crucial skills that not only… Read more

Navigating the Digital Transformation: The Role of IT

Navigating the Digital Transformation: The Role of IT

Despite the common perception of IT as a predominantly technical function, the question arises: Can it play a crucial, strategic role in driving this… Read more

The ‘Magic’ in Getting Product Right

The ‘Magic’ in Getting Product Right

In Conversation with Greg Elkehag Funk, Chief Product Officer of Epidemic Sound. Read more

In Product, Focus on the ‘Why,’ not the ‘How’

In Product, Focus on the ‘Why,’ not the ‘How’

In conversation with Francesca Cortesi, Chief Product Officer of Hemnet. Read more

Your CDO Does More Than Just Protect Data

Your CDO Does More Than Just Protect Data

Discover how Chief Data Officers (CDOs) have evolved into strategic visionaries, propelling organizations to success through data-driven decisions. Read more

Scaling AI: Insights from Tech Leaders on Reskilling, Regulation and Governance

Scaling AI: Insights from Tech Leaders on Reskilling, Regulation and Governance

To explore how leaders are scaling AI in their organizations, we partnered with McKinsey to ask tech executives about AI's potential, integration and risks. Read more

Unleashing the Power of Product Management

Unleashing the Power of Product Management

From the Chief Product Officer of Kognity, discover the key elements of successful product development and effective leadership in product management. Read more

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