The search for the right Chief Product Officer is rarely straightforward. Often there is an understanding gap between the practitioners of the function and the businesses that hire them. Bridging that gap is the key to a successful CPO.
In the last decade, the oversight responsibilities of the board have taken on a new level of complexity. Disruptive business models can come from any direction, and the types of risks the board must monitor have multiplied.
CEOs struggle with developing their leadership teams; boardrooms are living labs for leadership experimentation. Why CEOs should expose their senior executives to board work as part of their leadership development.
Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them.
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