Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them.
With the job market heating up and the unemployment rate at a new low, there are millions of jobs waiting for the right people to fill them. This is great news for employees, but how can management retain top talent and keep high performers from jumping ship?
Executives who join companies to lead a digital transformation process are faced with a range of barriers, and may even abandon the project in just a few months. But a Chief Digital Officer is necessary and hard to find.