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Defining and then finding the modern marketer is a task we face every day. Consider the hourglass. It is an iconic joining of equals that, when combined, shows us how energy flows easily and perfectly between them. This visual also represents the modern marketer: a master of two equal energies, with the wisdom to know how to balance the flow in marketing resources and focus.
Chinese businesses are aggressively expanding into Southeast seeking new markets and investment opportunities, ranging from mining, consumer goods, electronics, real estate to digital services.
Veteran executive recruiter Karl Alleman, managing partner of Egon Zehnder’s U.S. practice, has a particularly good vantage point on this.
With the job market heating up and the unemployment rate at a new low, there are millions of jobs waiting for the right people to fill them. This is great news for employees, but how can management retain top talent and keep high performers from jumping ship?
Executives who join companies to lead a digital transformation process are faced with a range of barriers, and may even abandon the project in just a few months. He or she will walk away frustrated and tired of fighting against the tide. The reason for this is that these professionals are hired with the support and incentive of the CEO, but soon find themselves alone.
GE’s announcement on June 12 that John Flannery would be the next CEO of the massive Boston-based conglomerate was a decision 20 years in the making.
Karl Alleman discusses how during the Great Depression, when most consumer goods companies were dramatically cutting back on marketing, Coca-Cola Chairman Robert Woodruff boldly increased promotional spending to better position the brand and grow the business.
Digital content enterprises are all about giving the market what it wants before the market knows it wants it. Quite simply, it’s a hits-driven business.
The ability to give and receive feedback is a fundamental leadership skill. Feedback improves outcomes and results, motivates performance, brings groups together, clarifies goals and objectives, clears outstanding issues and inspires development.
A Team of 4,000: The Keys to Effective Presidential Appointments. Exceptional times require exceptional leadership teams. Now that the presidential election is over, the key to making America greater is a strategic series of presidential appointments.
