Nina Peters

Malmö, Stockholm

consultant name

Nina Peters Egon Zehnder, Malmö, Stockholm


Nina Peters, based in Malmö and Stockholm, recruits senior executives and assesses management teams across a wide range of industries, but with a particular focus on consumer goods, retail, and family businesses. Within these three areas, Nina is the leader of Egon Zehnder’s activities in Sweden, and she also has extensive experience from all three sectors across Scandinavia as well as internationally. She is an experienced advisor in CEO succession planning processes, leadership development, and management reviews and assessments.


Prior to joining Egon Zehnder, Nina served as Sweden’s Trade Commissioner in the Netherlands, where she led the work at the Trade Office in The Hague. Previously, she spent eight years with the Boston Consulting Group rising to the role as senior Project Leader, focusing professionally on international strategy development and organizational design/development projects for clients in FMCG, retail, and health care in Scandinavia and internationally. Before joining BCG, Nina was a Consultant at the Swedish Trade Council in Madrid where she supported Swedish companies in their establishment and development of the Spanish market.

Nina earned an MSc in Economics and Business Administration from Stockholm School of Economics and completed the International Executive Programme at INSEAD.

News and Publications

Comfort with Paradox

Most CEOs and boards name succession, both for the CEO and for business unit leaders, as their biggest strategic challenge. While this leadership challenge exists for every industry, it is particularly acute in the consumer sector, where many of the successive waves of disruption first hit.

The Next-Generation Retail CEO: Mobilising an Ecosystem of Advocates

In contrast to the “merchant princes” who built the great retail businesses of the last century, the next-generation CEO will need to be a more skilled team builder who can create a culture of motivated collaboration.

consultant name

Nina Peters Egon Zehnder, Malmö, Stockholm