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In Conversation with Kellogg Business School's Jim Stengel

In Conversation with Kellogg Business School's Jim Stengel

Brand purpose has come a long way in 25 years. Jim Stengel talks about the importance of measuring brand purpose so that it can be adapted and scaled within an organization.
 


This video interview is part of an eight-part video series in conjunction with the 2020 Kellogg Marketing Leadership Summit.

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