Egon Zehnder
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Rohithari Rajan leads Egon Zehnder’s Asia-Pacific Digital Practice and the India Consumer Practice, comprising Consumer Products, Media, and Retail segments.

Our clients act on our advice because they trust our judgment. Each decision we support and every recommendation we offer is a moment of truth for our firm and for each of us.

Prior to joining Egon Zehnder, Rohit was a Principal in the New Delhi office of Bain & Company, where he advised clients across numerous industries on growth strategies, go-to-market strategies, and new business development. Previously, Rohit worked with Unilever in India to establish Project Shakti, a rural business. He also worked as a rural specialist with the United Nations Development Program in New York.

Rohit earned an MBA from the Indian Institute of Management and studied economics at Hindu College, Delhi University. He publishes articles on business development in emerging markets in business and academic publications, including a Harvard Business School case study. When not working, Rohit is passionate about Hindustani classical music and enjoys traveling with his wife and 6-year-old daughter. He is also the author of a short novel set in rural India.

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