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Paul Liu, based in Shanghai, leads Egon Zehnder’s Services Practice in Greater China and advises clients in the hospitality, travel, and airlines sectors. He has deep expertise in branding, customer experience, digital engagement, and disruption.

I draw on my broad perspective and experience to find conclusions that may not be visible to clients. Being able to share these insights and brainstorm in a provocative and constructive manner is immensely satisfying.

Prior to joining Egon Zehnder, Paul was COO of AEG in China. Previously, he was CEO and Founder of Axon Concepts and Executive Director of CIMIC Holdings. Earlier, Paul worked in banking and capital markets at JPMorgan, UBS, and Bank of America while based in New York and Hong Kong. Paul was also Executive Director and CFO for Three on the Bund, a project to revitalize the iconic Shanghai riverfront.

Paul has a BA in political science from University of Michigan and an MA in international affairs and economics from Johns Hopkins School of Advanced International Studies. He founded the Barnett-Oksenberg Lecture on Sino-American Relations, which is held annually in Shanghai. He enjoys reading about politics, economics, and social transformation, and family is the most important part of his life outside of work.

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Content by Paul Liu

Hiding in Plain Sight: Accelerating Disruption of China's Retail Landscape

Hiding in Plain Sight: Accelerating Disruption of China's Retail Landscape

China’s digital titans have already revolutionized online retail. Now they are reinventing traditional, offline retail—with huge implications for all.

General Counsel Roundtable – Hong Kong, Shanghai, Beijing

General Counsel Roundtable – Hong Kong, Shanghai, Beijing

In April 2017 Egon Zehnder brought together a notable group of General Counsels and Legal/ Compliance Heads in Hong Kong, Shanghai and Beijing to discuss the challenges and opportunities facing GCs in Greater China. Several themes emerged during the roundtable events—themes that are relevant to any GCs in the region.

Fortune – The Accelerating Disruption of China's Economy

Fortune – The Accelerating Disruption of China's Economy

The retail revolution in China is well underway. While the $13.7 billion Amazon – Whole Foods deal came as a huge shock in the United States, it didn’t in China, where digital disruption is already upending the retail industry.

Hospitalitynet – Hicham Sharara & Paul Liu: How Diversity May Help Hospitality Rise to Technology Challenge

Hospitalitynet – Hicham Sharara & Paul Liu: How Diversity May Help Hospitality Rise to Technology Challenge

Technological advances are impelling top hotel industry leaders to overhaul their business approach, reports hospitalitynet. In Egon Zehnder’s recent study on CEO leadership in the hospitality industry, Hicham Sharaa and Paul Liu find that digital engagement with customers is the new game-changer.

How Can Hotel Groups Win in a Changing World?

How Can Hotel Groups Win in a Changing World?

The world’s top hotel groups have long prided themselves on their ability to create memorable customer experiences – greeting return guests by name at check-in, anticipating and exceeding their every wish during their stay, and delighting them with amenities and décor.

“Everything falls into place once you have the right people on board.”

“Everything falls into place once you have the right people on board.”

Sonia Cheng, a 34-year-old CEO and mother of two, describes the need for a strong team, passion and proper balance in both professional and personal life.

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