The Path to Product

In today's competitive and complex business environment, the importance of a good product cannot be overstated. A good product meets customer needs and expectations, and also differentiates a company from its competitors. It drives customer satisfaction, brand loyalty and ultimately contributes to the success and growth of the company. Chief Product Officers (CPOs) play a crucial role in organizations, overseeing the strategic management of products and helping the organization to focus on the customer. They are responsible for setting the product vision, overseeing its development, ensuring the right go to market strategy and constantly iterating for further success.

Judith Pertl, Consultant in the Technology & Communications and Industrial Practice Group, has interviewed five of the most well-known CPOs from companies such as Ikea, Home24, Tier Mobility, Tesco and Outsystems, providing valuable insights into their world. Gain a deeper understanding of the ever-evolving landscape of product management as we explore the strategies, challenges and future opportunities for CPOs.

The Interviewer: Judith Pertl

Judith advises clients in Austria and Europe on filling executive management and supervisory board positions, development of individuals and teams and the transformation of organizations. Her focus lies on the technology and industrial sector, as well as executive search for commercial and technical positions and their interfaces.

Before joining Egon Zehnder, Judith held various management positions in the context of digitalization at A1 Telekom, Red Bull and Styria Media. She dealt with transformation in industry, e-commerce and the media sector.

Judith earned a master’s degree in International Business Administration from the Vienna University of Economics and Business and the University of Alberta, with a minor in philosophy at the University of Vienna. When not working she enjoys playing tennis, running, and skiing, reading fiction and spending time with her husband and their two sons.

What was your path to product?

Why is the product function important for your organization?

What is the future of the product function?

You can also read all interviews via the links below:

All Interviews

Georgina Smallwood

Giovanni Luca Randisi

Gonçalo Gaiolas

Harsh Agarwal

Manasi Bhalerao

The Interviewer: Judith Pertl