Egon Zehnder's Kristi Maynor spoke with KFC U.S. President Kevin Hochman at the 2018 Kellogg Marketing Leadership Summit.
The Kellogg Marketing Leadership Summit is an invitation-only interactive and intimate discussion between renowned marketing researchers and marketers who lead the world’s most important organizations. This year's executives included executives from Coca-Cola, Facebook, GoFundMe, Google, KFC and Peapod to discuss how to advance the practice of marketing today.
View More from the 2018 Kellogg Marketing Leadership Summit
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WATCH: Interview with former CMO of P&G
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WATCH: Interview with CMO of Peapod
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WATCH: Interview with CMO of Clorox