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Marketing and Sales

AdAge - CMOs Unlock Growth by Building Agile Organisations

  • November 2016

In an increasingly disruptive world the key challenge facing CMOs is to create an agile organization that will help individuals to leverage their full potential. Looking for qualities like curiosity, insight, engagement and determination is critical. Confirming this trend in AdvertisingAge, Egon Zehnder consultant Sarah Van Dyck reported growing demand for marketers that have a "general manager mindset, as opposed to marketing as a creator of creative assets." Leading agility was also the key theme at this year’s recent Kellogg Marketing Leadership Summit where Egon Zehnder’s Amanda Roberts, Kristi Maynor and Cynthia Soledad polled over 80 CMOs on building marketing teams based on leadership potential and creating a culture that unleashes innovative thinking (read more about the presentation and CMO survey results here).

Full story. E.J.Schultz: “A Ban on PowerPoint? How Diageo Changed Its Culture” in AdvertisingAge (16 November 2016)​. Click here for further insights into the 2016 Kellogg Marketing Summit.

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